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Personalized stores

Earn more per square meter through a unique assortment

You will be familiar with it. Your merchandiser sends as much stock as possible to the stores, so that as little as possible stays behind in the distribution centre or warehouse. Unfortunately, this often means that you have to redistribute your stock later.

Smart Supply does not immediately send all stock from the distribution centre to the stores. After an initial allocation, the software uses an algorithm to determine the highest sales potential per SKU (Stock Keeping Unit) for each location. The stock will be distributed to the stores at which the demand for the product is the greatest.

Not one-on-one replenishment but a dynamic process. This means that you improve your product availability, increase your profit margin, reduce excess inventory and have fewer missed sales. But how does Smart Supply work? Find out below.

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Improve your unique sales potential

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Fine-tune the optimal assortment per store 

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Input for buying-in new season 

How do you choose your product assortment?

Do you also wrestle with finding the optimal layout for your assortment within the limited space of your stores? Do you set up your webshop with a select product assortment? Or do you offer a broad and diverse online assortment, but see very low sales for many of the products?

Tailor your inventory to your customers

The ‘personalized stores module’ from Smart Supply gives you the opportunity to tailor store inventory and fine-tune it gradually based on consumer data. Data like the actual local consumer sales enriched with data from that specific retail area. That’s how you can offer your customers a broad and varied assortment, where it has the highest sales potential – both online and offline. Retail is detail.


“With this module, we offer retailers the possibility to adapt the store assortment per store location according to the actual needs of the consumers that go there.” 

Ben Vermin, Chainbalance 

More possibilities with Smart Supply

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Initial allocation

Do you struggle with allocating your initial inventory at the beginning of a season for your stores or customers?


With the ‘initial allocation’ module you let go of your fixed target levels. Based on the realized sales data of other (comparable) article groups, you can get customized advice for each store. From the first allocation, you can sell more using the same inventory.

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After an event, like a sale, are your stock levels unbalanced? During a promotion is a product in one store selling faster than in other stores?


With the ‘event planning’ module you send inventory only where it’s needed. Without affecting your target level calculations.

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Seasonal trends

Do you have recurring article groups or NOOS collections that are sold more during a certain recurring period?


The ‘seasonal trends’ module helps you optimize and fully automate management of these types of articles

Graaf Engelbertlaan 75
4837 DS Breda
The Netherlands

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