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Event planning

Increase availability where it’s needed

You will be familiar with it. Your merchandiser sends as much stock as possible to the stores, so that as little as possible stays behind in the distribution centre or warehouse. Unfortunately, this often means that you have to redistribute your stock later.

Smart Supply does not immediately send all stock from the distribution centre to the stores. After an initial allocation, the software uses an algorithm to determine the highest sales potential per SKU (Stock Keeping Unit) for each location. The stock will be distributed to the stores at which the demand for the product is the greatest.

Not one-on-one replenishment but a dynamic process. This means that you improve your product availability, increase your profit margin, reduce excess inventory and have fewer missed sales. But how does Smart Supply work? Find out below.

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Anticipate current needs 

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Efficiently push remaining stock 

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Accurately re-stock after an event 

Get the most out of your events

Is a product in one store selling faster than in other stores during a promotion? Or are you left with excess stock at the end of the season which you want to sell as much of as possible? 

The ‘event planning’ module from Smart Supply is the answer. Using automatic distribution, you can achieve higher sales with the same inventory. And when the event ends the system automatically returns to the previous target levels set before the event start.

Strategically distribute remaining stock

With this module, one press of a button pushes stock to the stores where it will actually be sold. 

The result? Better sales numbers for your events that are fully based on the needs of the consumer. 

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“Within a month we saw that the Italian franchise stores in the Smart Supply pilot had achieved a significantly higher turnover. This was the reason for us to roll out the solution to all our franchise stores in Italy.”

Director of Business Solutions, adidas  

More possibilities with Smart Supply

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Personalized stores

You only have a limited number of square meters per store. Are you continually looking for the optimal way to layout your assortment?


With the ‘personalized stores’ module, you will have a step-by-step guide advising you how to increase your unique sales potential based on consumer data. The result is a unique store assortment that matches the consumer demands of a specific location.

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Initial allocation

Do you struggle with allocating your initial inventory at the beginning of a season for your stores or customers?


With the ‘initial allocation’ module you let go of your fixed target levels. Based on the realized sales data of other (comparable) article groups, you can get customized advice for each store. From the first allocation, you can sell more using the same inventory.

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Seasonal trends

Do you have recurring article groups or NOOS collections that are sold more during a certain recurring period?

The ‘seasonal trends’ module helps you optimize and fully automate management of these types of articles.

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